Inaugurated on June 24, 2015 on the occasion of the world premiere presentation of the new Giulia model, the museum collection includes the most important models in the history of the Alfa Romeo brand, initially gathered together in the early sixties.
First inaugurated in 1976 and accessible by appointment only, after the production plant was closed, the executive offices were moved and the Center was closed in 2011.
As part of the worldwide re-launch of Alfa Romeo, the Museum in Arese – the symbolic home of the automaker – was chosen as the hub of the brand's resurgence.
Work began in the summer of 2014, and in less than 12 months, the repurposing of the entire complex was completed.
The museum's displays underscore the traits that mark the identity of Alfa Romeo's DNA, embodied by a luminous installation that crosses the building from top to bottom: lights, words and symbols of style that come to life in a display that descends as it winds on itself, illustrating stylistic and technological continuity over time.
The museum itinerary winds past the 69 car models that have had the greatest impact, not only on the brand's development, but on automotive history itself.
